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Pay Per Click
Search Engines
 Almost
unnoticed in 1997, a fledgling company started a new Internet
search engine business model that demystified the process of
getting a high search engine ranking.
The company, Overture
(formerly GoTo.com), decided that by allowing anyone to easily pay
for a search engine listing by the click, they could create a
profitable business model. Now,
just four years later, the concept of paying for an Internet
listing is being embraced in one form or another by every major
search engine.
In
fact, this business concept is so successful that an entire group
of pay-per-click companies has appeared on the horizon (Table
of Pay Per Click Programs).
Even Google
recently developed its own pay per click model.
The
power of pay-per-click search engines for the beginning
entrepreneur is unbelievable.
With the right knowledge and a few keystrokes, you can cost
effectively create thousands of interested customers that will
visit your website every day.
Unlike
traditional search engines, pay-per-click search engines are
extremely powerful for three reasons:
1.
It takes very little knowledge to use them effectively.
2.
It takes very little time to use them effectively.
3.
It takes very little money to use them effectively.
In
fact, if you have $25 and an hour to spare you can find keywords
that will direct thousands of potential customers to your website
in less than a week. Try
accomplishing that with a traditional search engine.
Pay-per-click search engines allow you to bring very
targeted traffic to your website quickly with little money and
hassle. With
pay-per-click search engines you also are able to collect a great
deal of information about your customer and potential market
automatically. On a daily basis you can evaluate how many people are
visiting your website, the ratio of customers to visitors, and a
bunch of vital information. After
you have created an Internet product and sales page, here are the
five steps that you should follow to successfully launch your
product using pay-per-click search engines:
Click
here to continue
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