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Pay Per Click
Search Engines (Continued)
Step
1: Choose a pay-per-click search engine.
Believe it or not, there are over 100 pay-per-click search
engines currently in existence (Table
of Pay Per Click Programs).
By far,
Overture receives the most total Internet traffic.
However, any of the top 20 pay-per-click search engines
receive enough traffic to merit study.
For your initial product testing, it is probably best to
stick with one of the top 5 to 10 pay-per-click search engines.
Step
2: Open an account. To do
keyword evaluations you will need to open an account.
Most pay-per-click search engines require a deposit (e.g.,
$25) up front. Of
course, you pay for each click.
The standard minimum per-click rate is one cent; however,
Overture and Google Adwords both have a minimum per-click rate of five cents.
Step
3: Evaluate your keywords. Once you
have opened an account, look up all your potential keywords using
the pay-per-click search engine’s evaluator program or Word
Tracker. Your goal is to find keywords that receive at least 10,000
visitors a month or more, but are selling for less than 1 percent
of the purchase price of your product.
For example, if your product costs $20 you need to find
keywords selling for less that 20 cents per click.
Generally, the greater the traffic and the lower the
keyword price, the better the keyword.
However, if your keyword receives more than 50,000 to
100,000 web searches a month, make sure your web hosting provider
and your pocketbook can afford the traffic.
Until you have proven your product sells at a conversion
rate that you can make money at, you want a manageable amount of
traffic. Also, for
your initial test, try to stick with keywords that you can
purchase for one of the top three positions for less than 1
percent of the purchase price.
Many pay-per-click search engines have alliances with other
search engines and the top three positions receive 80 to 90
percent of the total traffic.
Step
4: Test your sales pitch and product. Once you have decided on a keyword or keywords, create an
abbreviated title and headline that follows the same guidelines in
Chapter 4. Make it
concise, compelling and use words like “you,” “free,”
“new,” “discover,” “magic,” “seven” and other
proven attention-getters.
Step
5: Make adjustments as required. If you are receiving approximately 100 web visitors a day and
you have not sold any products after several weeks, work on your
headline and sales pitch and try again.
If this fails after several attempts, work on your sales
pitch again and consider changing the price.
In some cases, a price that is too low is just as damaging
as a price that is too high.
During this process, also consider what is your unique
selling proposition or what makes you better than the competition.
It may take several attempts at different
keywords, sales pitches and products.
However, if you stick with trying to sell information that
will help people solve everyday problems, you should be able to
find an audience for your product.
Good
Luck!
P.S.,
Get the ebook that's all about ebook marketing: http://www.mindlikewater.com/ebooks/supercharge_ebooks/index.html
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