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eBook Sales Pages
 With
your ebook or other product in hand, your next task is to create an electronic
sales page. This task is probably
more important than anything else you do. If
your sales page doesn’t work, you won’t sell anything – it’s that
SIMPLE.
The
best way to learn how to write a great ebook sales page is to follow proven
examples. In fact, click on a few examples
now while you're thinking about it.
“The Unfair Advantage in Winning the Search Engine Wars,”
by Stephen Mahaney: http://www.searchenginehelp.com/
“Ezine
Adrenaline,” by Mark Joyner : http://www.ezineadrenaline.com/
“The Insider Secrets to Marketing Your Business On the
Internet,” by Corey Rudl: http://www.marketingtips.com/tipsltr.html.
Junk
mail, late night infomercials and unsolicited e-mails (aka Spam) are a great
place to start. Read these sales
pages and you are bound to find some that make you feel like acting.
These are often the winners. If
you doubt these sales pitches work, talk to Ted Nicholas, author of “Magic
Words That Bring You Riches.” He
made $24 million selling information in direct mailings. Study these sales pages and you will start to see a lot of
similarities. This is because
billions of dollars have been spent over the years testing and retesting what
words and approaches sell.
Now having
said that, people resist sales efforts. Think about it.
If you smell a sales pitch, you’ll probably run away as fast as you
can. On the Internet there’s an
even faster escape – it’s called a click of the mouse.
So
what do you do?
Answer:
Provide content and build your
credibility with each visitor. Gradually
weave in your sales pitch and at the end close the sale. It sounds simple, but it’s not.
That’s why it’s important to view other sales pitches and ask
yourself whether you felt comfortable and trusted the author and whether you
were considering buying. If the
answer is yes, then save the sales message and use it to model your own.
There are five keys to
writing great sales pages:
Click
here to continue...
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