Diane: Accomplished author, columnist, instructional designer and business consultant are some of the terms I've seen to describe what you do. You were named 2003 EPPIE Award finalist for excellence in electronic publishing under the Non-Fiction How-To category, for your book FABJOB.COM GUIDE TO BECOME A MANAGEMENT CONSULTANT (http://www.fabjob.com/managementconsultant.asp). Tell us a little about the EPPIE Award, and its significance in the ebook industry. What has receipt of this award meant to you personally?

Jennie: EPPIE is the highest award -- "the Oscar" -- given in the electronic publishing industry for non-subsidy and non self-published e-books. This means all entries must be published by industry publishers (mostly royalty-paying), which must be proven by an agreement between the author and the publisher.

EPPIEs are awarded by an organization called EPIC (Electronically Published Internet Connection), a professional organization for authors who have published electronically. Authors who have at least one book published electronically may join. Their web site is http://www.epicauthors.org.

Being named a finalist in this highly prestigious event is very humbling and provided me with the boost I need to move forward in my writing career.

Diane: You are the Managing Editor of BookReviewClub.com (http://www.bookreviewclub.com). What sets this web site apart from others that provide book reviews, in terms of readers looking for books and writers wanting their books reviewed?

Jennie: We review all books received and chosen to be reviewed (including e-books) professionally. We'll tell you like it is. This might sound a bit harsh, but that's why book reviewers are badly needed: to honestly tell the world about what we think about your book so the readers can decide whether they want to read it or not. We, of course, cannot guarantee a good book to become a best-seller.

Another thing that sets our services apart from other reviewers is our "Three Paths to Get Reviewed." While it is basically a free service, we give two other paid options to guarantee the book to be reviewed. These two options are the Expedited Review, in which a title will be reviewed within ten working days, and the Guaranteed Review, in which a title is guaranteed to be reviewed. Too many reviewers accept unsolicited review copies only to have them placed in the slush pile.

Our professional "Three Paths to Get Reviewed" guarantees unbiased review. This means regardless of whichever path you choose, we will tell you like it is. No sugar coating. Our web site is http://www.bookreviewclub.com/get_reviewed.shtml.

Diane: More recently, you became the Publisher and Editor-in-Chief of StyleCareer.com (http://www.stylecareer.com), an epublisher specializing in ebooks that help fashion job seekers break into their dream careers. Tell us about your interest in this niche ebook market, and how this publishing business came into being. What is your long-term vision for StyleCareer.com?

Jennie: I see a huge demand in niche publishing and this is something I'll be focusing on in the long-term. StyleCareer.com is my first manifestation as there are a few more coming, which will focus on different topics.

As a writer and journalist, I have published numerous articles about the apparel industry and have interviewed dozens of fashion professionals. Therefore I have this vast amount of knowledge about the insider information, which is pretty difficult to gather for an outsider. This sparked an idea to write books that actually prepare fashion, image and beauty job seekers break into and succeed in this highly lucrative and competitive field.

All titles published by StyleCareer.com thus contain the insider tips not available elsewhere that actually prepare job seekers for the job or to start a business. For only a tiny fraction of most professional workshops, readers of our eGuidebooks will learn everything they need to know to get started and eventually succeed in their chosen career.

Diane: Several new titles are scheduled to be released by StyleCareer.com (http://www.stylecareer.com) between now and October, including eguides on becoming an image consultant, fashion photographer, and model. Besides the fashion career eguides, are there other writing projects you are currently involved in or planning? If you had unlimited time and wanted to challenge yourself, what book would you write?

Jennie: StyleCareer.com forthcoming titles include image consultant, interior decorator, fashion photographer, stylist, model, hair salon owner and nail salon owner. A few more titles are now being considered, so I am pretty occupied in the next few months. For 2004, I will focus on more business-oriented and educational titles.

My biggest goal is to eventually write a self-empowerment book. I have had a column on this topic and enjoyed it very much. I think everyone must be able to empower him or herself to survive in this highly competitive and, oftentimes, stressful world. To be able to help people to help themselves is my simple wish. Hopefully, after all 2004 goals are accomplished, I will be able to find some quality time with my innermost to produce a good self-empowerment book.

Diane: What are the biggest challenges you face as an epublisher, and what are your strategies for meeting them?

Jennie: Promotion. Half of my working day is spent on promoting StyleCareer.com eGuides. This takes a lot of time, money and patience. Only with well-planned marketing strategies can a new epublisher survive in this harsh dot-com environment. Both online and offline promotional methods must be executed smartly to ensure the expected result. I'm still honing my skills on this as this kind of stuff takes some time to master.

Bottom line is if you have an excellent product to sell online, there must be a way to get the words out. Without a good product, you've got nothing at all.